Understanding TikTok: Key Facts You Should Know
To help you gain a deeper understanding of this phenomenon, here are some key facts about TikTok:
- Global Reach: TikTok boasts a massive user base, with over 3.5 billion downloads worldwide and millions of active users across more than 150 countries.
- Short-Form Videos: TikTok’s unique feature is its focus on short-form videos, typically ranging from 15 to 60 seconds. This format encourages users to showcase their creativity, talent, and humor in bite-sized content.
- Brand value: TikTok’s brand value surged from $18.75B in 2021 to $59B in 2022, making it the fourth most valuable media brand globally.
TikTok’s User Base in Malaysia
TikTok, a global sensation, is a widely used social media app with a massive presence in over 150 markets and 35 languages. Here are some key demographic insights for TikTok Malaysia:
- In early 2023, Malaysia has around 19.3 million active TikTok users.
- The majority of TikTok users are male, accounting for 55.73% of the user base.
- 50.3% of users fall within the 18 to 24 age group.
- 29% of TikTok’s active users open the app daily.
- An average TikTok user spends 50 minutes or more daily
- TikTok ads reached 77.7% of adults aged 18 and above in Malaysia, based on ByteDance’s data.
- TikTok’s ad reach in Malaysia covered 58.4% of the local internet user base.
- TikTok’s ad audience in Malaysia consisted of 56.4% females and 43.6% males.